Taking risks are apart of business, but when you build your brand a certain way and you plan and execute your marketing strategy properly those risks pay off and our final CAN I KICK IT? of 2017 exemplifies that risk, as we decided to conduct it the day after Christmas, despite a number of people responding after hearing the news, “You’re going to it when?” and “Are you sure, its the day after Christmas?”
The answers to those questions came in the form of us having our biggest crowd to date at Songbyrd, where standing-room-only quickly came into effect. And the irony is that Songbyrd actually bought more chairs which was great because they did get used, however, the demand persisted.
To out the recap from Tues click Read the rest of this entry