Blog Archives

Skeme Richards / WHAT’S GOOD(?) / 11.13.17

We have a number of firsts this week and to add to that list we’d like to announce the launch of WHAT’S GOOD(?) – an editorial series where we interview and profile select influencers, innovators, and cultural purveyors who’s tastes and work are akin to ours.

And with our first edition of WHAT’S GOOD(?), which drops Monday November 13th, we talk to Skeme Richards: world renowned DJ, rare collectibles connoisseur, and martial arts films aficionado (to name a few hats).  Stay tuned for the drop.

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Lifestyle Marketing Internship

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We at SHAOLIN JAZZ are looking to recruit for our Lifestyle Marketing Internship (LMI) which assists with our branding and communications efforts.  Our  Lifestyle Marketing Intern (LMI) program consists of a network of creative and influential individuals, such as yourself, who have an interest in learning creative marketing, specifically transmedia, and how the utilization of social media can be used to grow positive impact while stimulating healthy conversation from our diverse range of content. This internship is an unpaid position. For more info click Read the rest of this entry

Boost Mobile Is Turning Its Storefronts Into Polling Places on Election Day

Huge props to Boost Mobile using their brand and reach to help the communities that they’re based in and making money from and interact with those communities on a personal and civic level.  Voter registration suppression and voter suppression is a hugely important issue and I don’t think I’ve ever seen a brand take on this kind of responsibility beyond allowing individuals to maybe post signage, print T-Shirts, or perhaps create a hashtag regarding registering to vote.  Not that those aren’t helpful, but I’m hopeful that more brands, especially the ones whose CEO’s have spoken out recently, take on this kind of civic engagement because actions speak louder than words.  Not to mention (and I know this wasn’t at the heart of Boost Mobile’s idea) the overarching brand loyalty they stand gain.  Hell, I’m with T-Mobile, but this definitely sparks an interest in switching or seeing how I can get involved with Boost.

Boost hopes their efforts will filter into a larger play that extends to more communities. The company has extended its polling place offer to 817 county election boards across the country, and has created a change.org petitionto drum up support.

Election officials can contact Boost Mobile directly viaelections@boostyourvoice.com.

 

The SHAOLIN JAZZ Marketing Internship

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We at SHAOLIN JAZZ are searching for a Marketing Intern (MI) to assist with our college/university marketing efforts. Our Marketing Intern (MI) program consists of a network of creative and influential individuals, such as yourself, who have an interest in learning creative marketing, specifically transmedia, and how the utilization of social media can be used to grow positive impact while stimulating healthy conversation from our diverse range of content. This internship is an unpaid position. For more info click Read the rest of this entry

Miami Ad School – Brooklyn Campus

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In addition to our college lectures, where 2-Tone and I discuss the parallels and similarities between jazz culture and hip-hop culture, we’ve begun to diversify our discussions, thanks to a suggestion by a friend of mine and sought after trend research expert Jody Turner (Culture of Future),  where we talk about creative development from three specific areas: creative content development, creative cultural engagement development, and creative branding development (essentially discussing the concept of trans-media); with the frame work of our talks being SHAOLIN JAZZ.

As with our cultural based discussions, this new set of talks are conducted at colleges and universities but specifically at those schools with marketing programs and will also include advertising and design schools, agencies, and brands.

We conducted our first talk at the  Miami Ad School’s Brooklyn campus (which took place prior to our COLOR of SOUND NYC event) as apart of their “Industry Hero Series.”   Thanks to Eva for inviting us as well as all of the students that attended.

For more pics click here: Read the rest of this entry

Interview on www.ypulse.com – Urban Channel

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I was interviewed, recently, by www.ypulse.com (a youth trend spotting online publication) for their “Urban Channel” marketing section, where I was asked to give my take on “urban” and “multicultural marketing” as they both pertained to youth. 

Thanks to Anastasia and Gynae for their interest and a really cool editorial experience.  Click here to read the full interview.