We have a number of firsts this week and to add to that list we’d like to announce the launch of WHAT’S GOOD(?) – an editorial series where we interview and profile select influencers, innovators, and cultural purveyors who’s tastes and work are akin to ours.
And with our first edition of WHAT’S GOOD(?), which drops Monday November 13th, we talk to Skeme Richards: world renowned DJ, rare collectibles connoisseur, and martial arts films aficionado (to name a few hats). Stay tuned for the drop.
Huge props to Boost Mobile using their brand and reach to help the communities that they’re based in and making money from and interact with those communities on a personal and civic level. Voter registration suppression and voter suppression is a hugely important issue and I don’t think I’ve ever seen a brand take on this kind of responsibility beyond allowing individuals to maybe post signage, print T-Shirts, or perhaps create a hashtag regarding registering to vote. Not that those aren’t helpful, but I’m hopeful that more brands, especially the ones whose CEO’s have spoken out recently, take on this kind of civic engagement because actions speak louder than words. Not to mention (and I know this wasn’t at the heart of Boost Mobile’s idea) the overarching brand loyalty they stand gain. Hell, I’m with T-Mobile, but this definitely sparks an interest in switching or seeing how I can get involved with Boost.
Boost hopes their efforts will filter into a larger play that extends to more communities. The company has extended its polling place offer to 817 county election boards across the country, and has created a change.org petitionto drum up support.
Election officials can contact Boost Mobile directly firstname.lastname@example.org.
We at SHAOLIN JAZZ are searching for a Marketing Intern (MI) to assist with our college/university marketing efforts. Our Marketing Intern (MI) program consists of a network of creative and influential individuals, such as yourself, who have an interest in learning creative marketing, specifically transmedia, and how the utilization of social media can be used to grow positive impact while stimulating healthy conversation from our diverse range of content. This internship is an unpaid position. For more info click Read the rest of this entry
I was interviewed, recently, by www.ypulse.com (a youth trend spotting online publication) for their “Urban Channel” marketing section, where I was asked to give my take on “urban” and “multicultural marketing” as they both pertained to youth.
Thanks to Anastasia and Gynae for their interest and a really cool editorial experience. Click here to read the full interview.