Blog Archives

Boost Mobile Is Turning Its Storefronts Into Polling Places on Election Day

Huge props to Boost Mobile using their brand and reach to help the communities that they’re based in and making money from and interact with those communities on a personal and civic level.  Voter registration suppression and voter suppression is a hugely important issue and I don’t think I’ve ever seen a brand take on this kind of responsibility beyond allowing individuals to maybe post signage, print T-Shirts, or perhaps create a hashtag regarding registering to vote.  Not that those aren’t helpful, but I’m hopeful that more brands, especially the ones whose CEO’s have spoken out recently, take on this kind of civic engagement because actions speak louder than words.  Not to mention (and I know this wasn’t at the heart of Boost Mobile’s idea) the overarching brand loyalty they stand gain.  Hell, I’m with T-Mobile, but this definitely sparks an interest in switching or seeing how I can get involved with Boost.

Boost hopes their efforts will filter into a larger play that extends to more communities. The company has extended its polling place offer to 817 county election boards across the country, and has created a change.org petitionto drum up support.

Election officials can contact Boost Mobile directly viaelections@boostyourvoice.com.

 

CAN I KICK IT? / A Visual Language

art

So  much is going on with SHAOLIN JAZZ that I forgot to mention that we’ve brought in some creative heads to assist within our marketing and design departments.  Introducing first, JaMon Jackson who hails from Atlanta, GA.  This is one of the visuals he’s developed for our CAN I KICK IT? visual language, where we visually discuss the synergies between hip-hop and martial arts.  To learn about JaMon click here and to view more of the visuals that he’s designed click Read the rest of this entry

DOCUMENT the Fresh / NYC Fresh / Identities

statue

The good people at Late Night Genius, in addition to designing the flyers for my NYC exhibition, have designed a range of DOCUMENT the Fresh NYC branded visuals to complement the flyers.  To see the full range click Read the rest of this entry