Master of the Mix – Launch Party @ LUX – Recap

Smirnoff has recently launched a new DJ based reality TV show called Master of the Mix that features notable DJs that go through a series of challenges where one will emerge as the “Master of the Mix.”

Shout out to the homie Karim who’s idea has come from a 1 page Powerpoint presentation to full on fruition and salute to the industry vets such as Rich Medina, Jazzy Joyce, and DJ Scratch who will show the world the essence of the DJ and not sensationalism.  Glad to see the DJ once again getting some major shine.

To help further the visibility of the show Smirnoff has enlisted the services of Lil Soso Productions to create a series of 8 viewing parties to support the show.  Big shout to shout to Kat and her Lil Soso team, Madison Davenport Ink, and my CityLife team whose contribution of the Master of the Mix Digital CityLife Card is making some serious waves.

For more pics of the launch party at LUX click


About gmoney77

My name is Gerald Watson and I do lifestyle marketing for various companies/agencies. The purpose of this blog is to highlight the people I work with, the work I do as well as the shit I see on the regular.

Posted on November 10, 2010, in Uncategorized and tagged , , , , , , , , , , . Bookmark the permalink. 1 Comment.

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